—Notes from the Field—
A blog of Go Global, Inc.
Why transformation is so important.
On my first trip to West Africa, I taught a marketing class to small business owners in Conakry, Guinea. It was an experience like no other I had ever had up until that point. Guinea was and still is one of the poorest countries in all the world. Poverty was very evident traveling around the capital city of Conakry. Deplorable housing conditions. The infrastructure of the city was in horrendous condition! There was trash throughout the city, and constant smoke filled the air due to people burning the garbage. There was only enough electricity for about 6 hours a day. It was a filthy and dark city.